State of the Business - 2018 in Review / by Zack Wussow

2018 is behind us, which means it’s time to look back.

CATCHING MY BREATH

2017 was a crazy year - not only my busiest year professionally but also pretty crazy personally. I got married and bought a house. So I’m happy to say 2018 was all around more sedate. Fewer weddings, spread out more evenly through the year, and no giant changes in my life. One tiny change though…

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A NEW FURRY FAMILY MEMBER

Heather and I adopted a stray kitten named Peach. She was and continues to be a handful but is adorable and endlessly entertaining. If you feel like you didn’t get enough cat photos this year, we sequestered all of ours on a separate Instagram account.

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EXPANDING HORIZONS

While weddings were down, I did more maternity photo sessions than ever before, and my first newborn sessions! I was hoping to expand this branch of my business this year, so seeing this grow is really nice, and 2019 is looking promising too.

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THE NUMBERS

WEDDINGS: 21 (DOWN 5 FROM 2017)

Like I said, a quieter year! And even more than it seems, as two of those were second shooting gigs, which are substantially easier. And the change didn’t even hurt my bottom line too much, as rising average prices made up some of the difference. This is actually a return to baseline of sorts, as I did 19 weddings in each of 2014, ‘15, and ‘16. I think ideally I’d sit somewhere between 2017 and 2018, maybe with even a few more second shooting jobs in there as well.

ENGAGEMENTS: 4 (DOWN 4 FROM 2017)

This is somewhat a deceptive number - I actually sold more than 4 engagements, in the form of included ones with weddings, that for various reasons never happened. In 2019 I’ll be making up for it with those couples as well as new ones. Going forward I’d like to get every couple to have an engagement session, as it’s a great way to get to know my couples.

OTHER PORTRAITS: 12 (UP 6 FROM 2017)

Babies! Specifically breaking this down, it was 4 family photo shoots, 2 headshot sessions, 4 maternity sessions, and 2 newborn sessions. I love doing these for several reasons - they are smaller and more relaxed than weddings, more evenly distributed year round, and a great way to keep working with my wedding couples as they go on to the next steps in their lives!

CORPORATE GIGS: 4 (DOWN 2 FROM 2017)

As in years past, this category could really be called “UConn Events”. Mostly the same ones as years past, and only down because a couple events didn’t happen this year. Always fun to help out my Alma Mater, though.

COMING OF AGE/MISC. EVENTS: 3 (UP 1 FROM 2017)

One bridal shower, and two events with the Mattatuck Museum in Waterbury, where a friend of mine works. The museum is a tough spot since flash isn’t allowed in most rooms, but they are fun events none-the-less and feels like a great cause!

TOTAL: 44 (DOWN 4 FROM 2017)

A quieter year to be sure, but I really needed that after 2017!

OTHER STUFF

The one area 2018 wasn’t so restive was travel - beyond a travel packed yearbook season, I also took three bigger trips. Heather and I went to Florida in January to visit family, in April we went on our belated honeymoon to Bar Harbor, and over the summer we went on a work-related trip to Provincetown and to visit a friend who lives on Cape Cod. All very fun trips!

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I also rediscovered the joy of going to my local library in a big way - I read 68 books this year! (Gotta do something while resting up, right?) Highlights for me: Brain on Fire by Susan Cahalan, Devil in the White City by Erik Larson, and A Walk in the Woods by Bill Bryson. I’m also really glad I read Washington: A Life by Ron Chernow but won’t sugar coat it - it’s a slog. It took me all year, dipping in periodically, to finish it.

COMING UP

2019 is a bit more up in the air than I would like so far. Feel free to fix that by recommending me to your friends and family! I am very much looking forward to photographing three weddings of dear friends next year, including one that will mean a mostly free vacation.

I do expect to see even more portrait, maternity, and newborn sessions which I am excited about!

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HAPPY NEW YEAR

I hope you have had a wonderful year, and that 2019 is even better!